If you’re looking to buy a new pair of boots, the name Dr. Most likely, Martens comes to mind. Many people may wonder why are Doc Martens so expensive.
Given their quality construction, comfort, and ability to complement any style, Doc Martens boots are quite pricey.
Ten explanations for Dr. Whether Martens live up to the hype and are so expensive. You can also check our Doc Martens reviews for more information.
Why Are Doc Martens So Expensive?
Here are the main reasons why Doc Martens is so expensive.
1. Historic and Premium Brand
I consider Doc Martens a premium brand because they are not as expensive as luxury brands but more costly than mass-market brands.
Some people may be able to afford one Doc Martens pair every month, but not all the time, and that is perceived as a premium brand.
Doc Martens consumers can push themselves to pay more for a pair of boots than they would pay for an average product with the same functions.
The English label charges you more because they want to set themselves apart from competing products on the market, even though they are aware that you can afford any of their goods.
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2. Iconic Design
The iconic Dr. Martens boot features yellow stitching, a ridged AirWair “bouncing” sole, and a recognizable heel loop.
Although many other brands have created their own versions, nothing compares to the original DM.
The original eight-holed 1460 boot is still manufactured and is very well-liked, particularly in black and ox-blood red.
Mid-calf boots, Chelsea boots, low lace-up boots, and tall boots have all been added to the boot lineup over time.
Oxford shoes, brogue shoes, mary jane shoes, and loafers are all made with the renowned Docs soles.
Yellow, pink, gray, floral, and white are just a few of the colors that Dr. Martens are offered in.
Whatever style they decide on, people are willing to spend more for a real pair of Dr. Martens.
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3. Counter-Cultural Image
Postal workers and other employees wore Dr. Martens boots at first. Skinheads, however, and later The Who guitarist Pete Townhend adopted them in the 1960s.
Dr. Martens were worn by a number of British music and fashion subcultures in the 1970s, including punks and Two Tone supporters.
They became more well-liked in the US when American punks began bringing them back to the west coast.
They were widely worn by Grunge and Britpop fans in the 1990s, but the brand experienced a decline in the 2000s.
In the intervening years, Dr. Martens’ popularity has dramatically increased. While maintaining a connection to specific tribes and youth movements, DMs continue to express creativity, rebellion, and individuality.
4. Durability
It has become common knowledge that Dr. Martens makes durable goods. Dr. Martens can last between five and twenty years, according to some estimates.
It’s been asserted that the boots made in Asia are inferior to the footwear made at the original factory in England. However, the company maintains that all of its footwear is produced to the same standard.
By properly storing them and using the right leather conditioner, DMs’ lifespan can be increased. The soles can be changed if they start to deteriorate.
The business previously provided a lifetime guarantee. They now offer a one-year warranty against manufacturing flaws on their products.
Also Read: Are Doc Martens Comfortable?
5. Patented Design
Since the Griggs family purchased a license for the “bouncy” soles, Dr. The patents and other intellectual property relating to Martens’ design had to be safeguarded.
Today, the company must safeguard thousands of global trademarks, including the AirWair brand.
The soles’ grooved edges, sole patterns, and yellow stitching on the welt are just a few of Dr. Marten’s distinctive design elements.
Dr. Martens works with partner law firms and a team of intellectual property specialists to defend their rights globally.
6. Comfort
Since the company’s founding in 1960, Dr. Martens has become renowned for its incredibly plush soles.
The real Dr. AirWair is the inventor of the patented AirWair boots. Klaus Maertens has consistently bragged about having “bouncing soles.”
Donning a pair of Dr. A springy cushion or walking on air can be how Martens boots make you feel.
The original sole is 1.2″ high. Doc Martens now come in four sizes of soles which go all the way up to the Quad Sole which is 1.85″.
Read More: Can You Wear Doc Martens in the Summer?
7. Quality of Materials
The Griggs family business has been making boots for generations, and they only use the highest-quality components to create their Dr. Martens.
The business produced all of its shoes at its factory in Wollaston, Northamptonshire, until 2002. It moved all of its production to China and Thailand after running into financial trouble in 2003.
Since then, the business has resumed making its “Made In England” footwear in Wollaston, while continuing to manufacture other goods abroad. About 1% of footwear is thought to be produced in England.
Related Reading: Are Doc Martens Real Leather?
8. Great Customer Service
Dr. Martens continues to offer great customer service, both at its brick-and-mortar stores and to those who make their purchases online.
Contrary to many businesses, Dr. The customer service phone number for Martens is active.
It is open in the UK from 8 a.m. to 7 p.m. on weekdays and from 11 a.m. to 5 p.m. on weekends.
Their phone line is available in the United States from 6:30 am to 4:30 pm PST, Monday through Thursday, and from 6:30 am to 2:00 pm PST, Friday.
Are Doc Martens Worth It?
Yes, Doc Martens is worth it if you look for an edgy boot style, different from what other brands offer.
Once you break them in, they get progressively more comfortable.
Additionally, if durability is a requirement for you or you wear them frequently, they may be fairly durable.
For more Doc Martens outfit ideas, please read on How to Style Doc Martens.
Conclusion: Why Are Doc Martens So Expensive
So why are Doc Martens so expensive?
The famous design, strong branding and fashionable status are all factors when it comes to Dr. Martens are more expensive than other boots.
Many counter-cultural movements, particularly musical ones, have embraced Dr. Martens.
Docs are renowned for their high caliber and sturdiness and have rubber soles that are protected by patents.
At a high cost, the Dr. Martens brand is available everywhere in the world.
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FAQs
Why Are Doc Martens So Popular?
The majority of people began donning them because their traditional boots were either strong and comfortable for work or because they were stylish.
How Long Do Dr. Martens Last?
Numerous users of Dr. Marten’s boots attest to their boots lasting up to 20 years or even longer, and they are renowned for their toughness.
