Who Owns Converse? Everything You Need to Know 2023

The definitive guide to the enduring Converse shoes is here. Have you wondered who owns Converse?

The answer is Nike owns Converse. Converse is an independent brand within Nike, which has its operations, while it’s integrated into The wholesale distribution plan of Nike.

For decades, Converse shoes have been an essential part of the fashion world. This article will examine Converse shoe history and provide an answer to the frequently asked question: Who owns Converse shoes.

About Converse

Converse is headquartered in Boston, Massachusetts, and is broken down into three divisions:

• Sporting goods
• Footwear
• Industrial

The multinational company primarily creates, markets, and licenses sneakers, skateboarding footwear, and lifestyle clothing. It dominated the American athletic shoe market for more than 50 years and was one of the few athletic shoe products available.

Today, Converse‘s portfolio includes Trademarks for Converse, Cons, Chuck Taylor All-Stars, One Star, and Star Chevron. In the United States, Converse operates 109 company-owned retail locations, while 63 are located abroad.

With more than 4,000 employees, Converse had $1.91 billion in annual revenue in 2019.

Who Owns Converse? Does Nike Own Converse?

Today, Converse is owned by Nike, One of the most well-known shoe companies in the world is Inc.

Converse was originally founded by Early in the 20th century, Marquis Mills Converse. The business initially produced boots and shoes for the general public out of rubber.

Throughout its history, Converse has been known for producing shoes with unique designs and styles, such as the 1917 saw the invention of the Chuck Taylor All-Star shoe.

In 2003, Nike, Inc. acquired Converse for $305 million in cash. Nike kept designing, making, and selling the iconic Converse shoes after the acquisition, in addition to launching new goods.

By introducing cutting-edge designs and working with other brands and celebrities, Nike has managed to keep the Converse brand alive.

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Nike Business Model

Nike follows a wholesale strategy combined with a very strong direct distribution. Footwear is the company’s main source of revenue.

Over 62% of revenues as of 2022 came from footwear, and 29% from clothing. The Jordan Brand, which brought in $5.2 billion in revenue in 2022, is the most lucrative Nike brand.

Nike is a master at generating demand through influencer marketing, where athletes serve as role models for regular people.

Converse is Popular Around the World

Converse has become a popular brand around the world, with their shoes being seen on people from all walks of life.

Particularly well-known and frequently depicted in popular culture, including films and television shows, are the iconic Chuck Taylor All-Star sneakers. Celebrities, athletes, and other powerful individuals have all been spotted walking around in Converse footwear.

In recent years, Converse has collaborated with various other brands and designers to create unique and stylish shoes. These collaborations led to the creation of footwear with distinctive patterns and styles that have gained popularity among people of all ages.

Given their light weight, good support, and traction, Converse shoes have also grown in popularity among athletes.

Conclusion: Who Owns Converse

Converse is an independent brand part of Nike‘s family of brands. It’s true that Converse made $2.35 billion in revenue in 2022.

Additionally, it employs a similar wholesale distribution strategy to Nike, with the majority of its sales coming from shoes.

Converse, however, also employs a direct distribution strategy in which it sells directly through its mono-brand stores.

Read More: Is Skechers Owned by Adidas?

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