Is American Eagle fast fashion? Many people are curious about the answer to this question.
We’d still consider American Eagle to be a fast fashion brand. They regularly create, produce, and release new clothing collections that are frequently motivated by fashion trends.
Continue reading to learn more about the materials, environmental effects, and morality of the brand.
What is American Eagle Brand?
American Eagle is an a 1977 Michigan-based American retailer of clothing, accessories, and lifestyle products. Since then, the fashion company, which is renowned for its young adult-targeted trendy and casual clothing, has opened more than 1,000 stores across the globe.
For both men and women, American Eagle stores carry clothing, accessories, and other personal care products.
They have pledged to employ more environmentally friendly manufacturing processes as well as more environmentally friendly materials like recycled polyester and organic cotton.
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Is American Eagle Fast Fashion?
American Eagle has been described by some as a fast fashion retailer. It follows the same business model as other fast fashion companies, releasing new designs frequently to keep up with the constantly shifting fashions.
But the business does make an effort to lessen waste and improve sustainability in its supply chain, which makes it stand out from many other fast fashion retailers.
The fabrics used by American Eagle are sourced from sustainable farms and made using eco-friendly processes such as low-impact dyes and natural fibers.
The business also makes sure that all safety requirements are met and that worker rights are upheld in its factories. The majority of their products are also produced in Mexico and the United States.
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How Ethical is American Eagle?
American Eagle is the go-to retailer for young people looking for on-trend casual clothes and jeans. Take into account the company’s effects on the environment, labor, and animals.
Employees
American Eagle has made an effort to ensure its factory employees are treated fairly and paid living wages.
Additionally, it conducts routine factory audits to make sure that worker rights are upheld and safety standards are met.
Environment
American Eagle does make some efforts to reduce their environmental impact.
By reducing carbon dioxide emissions by 15% by 2025 and aiming for 100% sustainable cotton sourcing by 2023, they have committed to using more environmentally friendly materials like organic cotton and recycled polyester.
Animal Welfare
American Eagle is “Not Good Enough” for the animals, either. There isn’t a formal animal welfare policy; only a general statement about reducing animal suffering.
It makes the good claim that it uses wool from sheep that aren’t mulesed, but it doesn’t mention where the leather, down, or exotic animal hair comes from.
Although it doesn’t use angora, fur, or exotic animal skin, there is no proof that it started out as an animal product. The welfare of the workers and animals cannot be guaranteed, which is a problem.
What Materials Does American Eagle Use?
American Eagle has introduced the use of some sustainable materials into its collections like organic cotton, recycled cotton, and Additionally, the company has begun introducing some recycled polyester in addition to BCI cotton.
Although it is encouraging to see some sustainable materials being used, AEO still has room for improvement.
By 2023, AEO wants to source all of its cotton (including recycled, organic, and BCI cotton) from environmentally friendly sources.
The brand only managed a pitiful 26% of its revenue from sustainable sources in 2020, and the data for 2021 wasn’t yet available. We’re eager to hear the brand’s latest assessment of its progress toward achieving its 2023 goals.
However, the clothing line continues to use a significant amount of polyester. Despite the brand’s promise to use 50% more recycled polyester, the plastic synthetic material is not biodegradable and will remain on the planet for hundreds of years.
Related Post: Does American Eagle Run Small?
Is American Eagle Carbon Neutral?
No American Eagle is not carbon neutral.
By 2030, the company aims to have carbon-neutral offices, retail locations, and distribution hubs. All manufacturing facilities will also have GHG emissions reduced by 40%.
While it’s great to see a company setting these goals to cut carbon emissions, there is no word from the business on whether it plans to reach these goals.
AEO’s disclosure of its current carbon emissions in relation to its carbon-neutrality objective would be an improvement.
Is American Eagle Cruelty-Free?
American Eagle doesn’t tolerate animal cruelty within its design, manufacturing, or testing stage.
In addition, the company forbids the use of Angora wool, endangered skins, endangered species, Mulesed wool, and fur in its products.
Even though the brand still accepts them, alpaca, leather, and down must adhere to responsible sourcing guidelines, such as those set forth by the Leather Working Group and Responsible Down.
Conclusion: is American Eagle Fast Fashion
Overall, it is difficult to definitively label American Eagle as a fast fashion retailer.
Despite sharing some of the same practices as other fast fashion retailers, the company has also taken steps to decrease waste and improve sustainability in its supply chain.
This means that customers can shop at American Eagle with confidence knowing that their purchases are helping to support sustainable business practices.
What do you think about our conclusion? Do you believe that our claim that American Eagle is not a fast fashion brand is accurate, or did we make a mistake? Tell us what you think.
FAQs
Where Are American Eagle Clothes Made?
300 factories in more than 20 countries around the world are used by AEO to produce its clothing.
Is American Eagle a Luxury Brand?
American Eagle merchandise is considered “retro/vintage” cost-efficient clothing.
Is American Eagle Good Quality?
The products from American Eagle are renowned for their high quality and comfort.
