Athletic and casual footwear, clothing, and accessories are designed and produced by the German multinational company Puma. But do you know who owns Puma?
The largest shareholder of Puma is the Pinault Francois Family who have a 32.5% stake in the company.
Here is PUMA’s success story, which includes information on the entire business as well as its beginnings and expansion. Learn more by reading on.
About PUMA Brand
The athletic goods and equipment company PUMA, designs, manufactures, and sells footwear, clothing, and accessories for men, women, and kids. PUMA, Cobra Golf, and Stitched are some of the brands that the company uses to market its products.
Additionally, it issues licenses to a number of independent companies so they can produce and market accessories, watches, and eyewear.
The company sells products directly to customers through company-owned and authorized retail locations, authorized online marketplaces, and wholesale.
In addition, PUMA offers support to a number of international national teams. It is active in North America, the Asia-Pacific region, Europe, the Middle East, and Africa (EMEA). Herzogenaurach, Bavaria, Germany, houses the company’s headquarters.
sports such as football, basketball, track and field, golf, and motorsports. are just a few of the sports that Shoes, clothes, and accessories are created, produced, distributed, and advertised by PUMA.
Who Owns Puma?
Puma is owned by institutions of investors.
The Pinault Francois Family is the largest shareholder with a 32.5% stake in the business. Other top shareholders include:
- Amundi Asset Management SA (3.39%)
- Norges Bank Investment Management (3.04%)
- BlackRock Investment Management (1.97%)
PUMA Startup Story
Rudolf and his younger brother Adolf, also known as “Adi,” established a shoe factory in 1924. Gebrüder Dassler Schuhfabrik was the sole manufacturer of sports shoes at the time. So they decided to call their new business that.
In their mother’s laundry room, the two started their company. The brothers occasionally used the stationary bike’s pedal power to power their equipment because the town’s electricity at the time wasn’t always reliable. In 1927, they moved to a new building.
The brothers traveled from Bavaria to Berlin for the 1936 Summer Olympics with a suitcase full of spikes, where they persuaded American sprinter Jesse Owens to wear them, earning the first sponsorship for an African American.
Owens received four gold medals. Before the Second World War, the Dasslers’ thriving business allowed them to sell 200,000 pairs of shoes annually.
Later the two brothers’ relationship worsened due to personal insecurity and miscommunication until they decided to separate in 1948 and create two own companies, Adidas and PUMA.
After the divorce, Rudolf initially registered the newly formed company as Ruda (a name derived from Rudolf Dassler), but he later changed it to PUMA.
PUMA’s Mission and Vision
PUMA’s vision statement says, “to be the most desirable and sustainable company that promotes a sporty lifestyle.”
PUMA’s mission statement says, “to be the fastest sports brand in the entire world.”
Conclusion: Who Owns Puma
PUMA is without a doubt the brand that consistently ranks among the top 5 options for sportswear enthusiasts.
Numerous celebrity shoes and outfits feature the PUMA brand logo, but regular people on the street can also see and recognize it. Being flexible and never remaining static has always been PUMA’s strategy.
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FAQs
When Was PUMA Founded?
PUMA was founded in 1948.
Who Owns Adidas?
Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders.
Who Owns Nike?
Nike, Inc. is owned by Phil Knight and Bill Bowerman.
